Champions of Feel-Good Style
Drawing inspiration from a brand with a hundred-year legacy of being happy, the Ked's “Happy Since 1916” campaign tapped into a sense of Millennial nostalgia, and a desire for simple pleasures and permission to play. With the classic “Champion” sneaker as hero, the creative featured upbeat imagery shot on film by Cass Bird, a highly playful, “make every day feel like a Saturday” voice and a new tagline. The global, multiplatform campaign launched in outdoor, in-store and television.
Yard 2012