Alone We Are Strong. United We Thrive.
Reclaiming their ground as one of the first female-only athleisure brands, Power of She reignited Athleta’s brand mantra by declaring the “End of the Frenemy” in a real-people campaign that rallied consumers, press and employees around a powerful aspiration of unity and sisterhood. The Power of She was brought to life across TV, print, digital, social, and retail, and the brand garnered attention and accolades for its participation in an important cultural conversation.
Yard 2016