Welcome To Wonderful
Where mood is elevated and scent is celebrated
Building off the success of Nest Fragrances award winning scents, Welcome to Wonderful defined a new way to discover products across multiple categories such as home, body, and fine. After a decade of becoming a leader in the home fragrance category, we needed an organizing idea to help discover a wide rage of new offerings. The development of merchandising products into 5 distinct moods helped to organize a diverse set of scents. Escape, Seduce, Enchant, Exhilarate, and Mellow, serve as an invitation to discover a wide set of products through emotional lens. This would help to elevate the conversation through social media platforms as well as editorialize the online shopping experience.
Yard 2019 / 2020