New York-based developer, Gotham Organization, sought to unify and brand four luxury Manhattan properties. The creation of a cohesive brand identity was developed for the diverse portfolio of properties which included an identity system, visual style, and voice to simultaneously unite the properties while imbuing each with their own personality: Atlas New York, New Gotham, The Nicole, and Gotham West. The portfolio was brought to life with a single online destination, livinggotham.com, which integrated availability, appointment scheduling and leasing information across all properties. A new brochure design and digital app was developed and featured a distinct voice and elevated imagery that helped Gotham claim the level of luxury and innovation their heritage commanded.
Yard 2014