A New Chapter for an American Beauty
With over 60 years of expertise in shaping the American cosmetics industry, pioneering beauty brand Estée Lauder needed to connect with a new generation of consumers without alienating its longtime loyalists. "Defining Beauty" launched a new perspective inspired by Aerin Lauder—connecting the brand’s timeless status with a contemporary message. Lensed by Steven Meisel and Inez and Vinoodh, the print featured Carolyn Murphy as a fresh new face in a series of intimate portraits, and introduced Liya Kebede as the brand’s first spokeswoman of color. Additionally, the campaign featured the launch of the Beyond Paradise fragrance, as well as the brand’s first men’s fragrance Intuition for men.
AR New York2002–2003